Digital Marketing Course

Digital Marketing Course

Learn Google Ads, Facebook Ads, and eCommerce strategies for just PKR 5000 a month.

Google Ads Mastery

Master Google Ads with our expert-led lessons, enhancing your digital marketing skills effectively.

Facebook Ads Strategy

Develop effective Facebook Ads strategies to boost your online presence and drive sales.

Gain insights into eCommerce best practices, enhancing your ability to succeed in online business.

eCommerce Excellence

The digital marketing course transformed my skills! The lessons on Google Ads and Facebook Ads were invaluable. Highly recommend for anyone looking to excel in eCommerce.

Ali Khan

★★★★★

About us

📚 Comprehensive 3-Month Digital Marketing & E-commerce Course Outline

📅 Duration: 3 Months

⏱️ Weekly Commitment: 4 Classes per week (1.5 hours each)

🛠️ Tools Covered: Google Ads, Facebook Ads, Shopify/WooCommerce, Canva, Google Analytics, Email Marketing Tools

📖 MODULE 1: Introduction to Digital Marketing (Week 1-2)

Lesson 1: Overview of Digital Marketing

• What is Digital Marketing?

• Importance in Today’s Business World

• Digital Marketing Terminologies

Lesson 2: Digital Marketing vs Traditional Marketing

• Key Differences

• Strengths & Weaknesses

• Real-life Examples

Lesson 3: Digital Marketing Channels

• Search Engine Marketing (SEM)

• Social Media Marketing (SMM)

• Email Marketing

• Content Marketing

Lesson 4: Understanding Marketing Funnels

• Awareness, Consideration, Conversion, Retention

• Building a Customer Journey Map

Lesson 5: Basics of E-commerce

• Introduction to Online Business Models (B2B, B2C, C2C)

• Key E-commerce Platforms (Shopify, WooCommerce)

🛠️ Practical Task: Create a sample marketing funnel for an online product.

📖 MODULE 2: Website Development for E-commerce (Week 3-4)

Lesson 1: E-commerce Website Basics

• Importance of a Website for Business

• Types of E-commerce Platforms

Lesson 2: Setting Up an Online Store

• Choosing a Platform (Shopify vs WooCommerce)

• Domain & Hosting Setup

Lesson 3: Product Listing and Optimization

• Writing Product Descriptions

• Optimizing Product Images

• SKU Management

Lesson 4: Payment Gateway Integration

• Stripe, PayPal, and Local Payment Options

• Payment Gateway Security

Lesson 5: SEO for E-commerce Websites

• On-Page SEO (Meta Tags, URLs)

• Off-Page SEO (Backlinks, Social Signals)

• Technical SEO (Site Speed, Mobile Optimization)

🛠️ Practical Task: Build a demo e-commerce store and list sample products.

📖 MODULE 3: Facebook Ads for E-commerce (Week 5-7)

Lesson 1: Introduction to Facebook Ads Manager

• Creating a Business Account

• Understanding Campaign Structure (Campaign, Ad Set, Ad)

Lesson 2: Campaign Objectives

• Awareness, Traffic, Conversions, Engagement

Lesson 3: Audience Targeting & Retargeting

• Custom Audiences

• Lookalike Audiences

• Retargeting Website Visitors

Lesson 4: Ad Creatives & Ad Copywriting

• Writing Engaging Ad Copy

• Designing Ad Creatives (Using Canva)

Lesson 5: Budgeting and Bidding Strategies

• Daily vs Lifetime Budgets

• Manual vs Automated Bidding

Lesson 6: Facebook Pixel Integration

• Installing Facebook Pixel

• Tracking Conversions

Lesson 7: Analyzing Ad Performance

• Key Metrics (CTR, CPC, ROAS)

• Generating Ad Performance Reports

🛠️ Practical Task: Launch a Facebook Ad Campaign for a product with retargeting.

📖 MODULE 4: Google Ads for E-commerce (Week 8-10)

Lesson 1: Introduction to Google Ads

• Overview of Google Ads Interface

• Campaign Types (Search, Display, Shopping)

Lesson 2: Keyword Research

• Using Google Keyword Planner

• Long-Tail vs Short-Tail Keywords

Lesson 3: Creating Search Ads

• Writing Effective Ad Copies

• Ad Extensions (Sitelink, Callout, Structured Snippet)

Lesson 4: Display Ads Campaigns

• Creating Visual Ads

• Placement and Audience Targeting

Lesson 5: Google Shopping Ads

• Setting Up Shopping Feeds

• Optimizing Shopping Campaigns

Lesson 6: Bidding and Budgeting

• Manual vs Automated Bidding

• Understanding Cost-Per-Click (CPC)

Lesson 7: Conversion Tracking

• Setting Up Google Analytics

• Tracking ROI & Performance

🛠️ Practical Task: Launch a Google Search and Shopping Ad campaign.

📖 MODULE 5: Analytics and Performance Tracking (Week 11-12)

Lesson 1: Introduction to Google Analytics

• Setting Up Google Analytics for E-commerce

• Understanding Key Metrics

Lesson 2: User Behavior Analysis

• Traffic Sources

• Bounce Rate & Session Duration

Lesson 3: Conversion Tracking

• Goals & Funnels in Google Analytics

• Analyzing Sales Data

Lesson 4: KPI Measurement

• Sales, Revenue, CPA, ROAS

Lesson 5: Reporting and Insights

• Creating Custom Reports

• Making Data-Driven Decisions

🛠️ Practical Task: Generate a performance report for a sample campaign.

📖 MODULE 6: Advanced E-commerce Strategies (Week 13)

Lesson 1: Email Marketing

• Building an Email List

• Automated Email Campaigns

Lesson 2: Sales Funnels

• Designing Effective Sales Funnels

• Upselling & Cross-selling Techniques

Lesson 3: Social Proof and Trust Signals

• Reviews and Testimonials

• Using Social Proof in Ads

Lesson 4: Customer Retention Strategies

• Loyalty Programs

• Discounts and Promotions

Lesson 5: Scaling Campaigns

• When and How to Scale Ad Campaigns

• Monitoring Ad Spend

🛠️ Practical Task: Create an automated email marketing funnel.

📖 MODULE 7: Final Project & Certification (Week 14-15)

Lesson 1: Overview of Final Project

• Requirements and Guidelines

Lesson 2: Live Campaign Setup

• Launching Google and Facebook Ads Simultaneously

Lesson 3: Optimization Techniques

• A/B Testing

• Budget Adjustments

Lesson 4: Presentation of Campaign Results

• Preparing Campaign Performance Reports

Lesson 5: Course Wrap-Up & Certification

• Final Q&A Session

• Certificate Distribution

🛠️ Final Task: Run live ad campaigns and present results in a report.

🎓 Course Deliverables:

• Access to course recordings

• Practical worksheets and templates

• E-commerce store setup

• Live campaign experience

• Course completion certificate